With the holidays always a focus for many people, many companies try to make it so that, for customers, it’s easy to get gifts together and send them to others. Their packaging also is a big part, and it’s flexible, easy to put together, scalable, and also very sustainable. Here are some trends in holiday packaging, and also some things to watch out for to get the most success possible.
Ecommerce will Thrive.
Ecommerce has been growing since the wake of covid, and a lot of sales have started to take even bigger percentages too. Now, with the current environment that's post-COVID, a lot of people are looking as well to get further ecommerce types of sales, and also, to help customers get convenient stuff delivered. The sales will grow up to 35% every single year, and it’ll generate billions.
A lot of retailers need to focus on this, and a lot of people are still focused on online shopping, since this is good for people to use, and they can utilize this when they aren’t able to see people due to travel issues. That means, for those in the world of ecommerce, you want to make sure that the unboxing is correct, since it’ll get customers excited to open up everything, and the packaging actually represents those brand values that you have. you’ll be able to eventually turn these into customers from this too.
There’s a lot of gifts that are there, and those that people can take advantage of. You want to make sure that, if you’re going to use this, you also consider having the correct gift wrappings, including bubble wrap for anything breakable, and also trying to reduce using excessive filler, especially if you’re trying to be seen as a sustainable company. Making these decisions will help change the way people look at the brand, and making sure that the whole company is prepared for the future ecommerce boom, is incredibly important.
Automaton enhancing labor.
There are now more and more people using automaton as well. It’s something that's become even more popular. Due to the multiple demands, a lot of companies are using this to improve the labor. It’s not replacing the bodies, but also offers a lot of different benefits. You can look at, and then improve the costs of consumables, reduce the waste that’s there, and then, further adjust for different volume peaks.
You can also use this to further optimize the usage and costs too.
Automaton has started to also reduce the space in the warehouse too, since it’s something that a lot of retailers can use to house items, and when the product runs out, they can automatically refill this, making it easy.
Automated processes have also reduced the need for extra labor. With a lot of warehouse workers demanding more, it’s actually been used to help create better packagers that are motivated, giving the top results that they can.
More sustainability
Finally, you’ll be seeing more sustainability, and there are people that are willing to pay more for goods that are sustainable. They’re willing to pay for it, and consumers will seek out the products responsible whenever they can.
Very sustainable products are also coming into play too, and it’s become a major market for people.
With more and more companies swearing off plastic, this is a huge thing for it, so as an ecommerce business, you have to pay attention to this as well.
All of these trends play a part, so make sure that you also have each of these in place for when you build a sustainable business.
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