Showing posts with label packaging. Show all posts
Showing posts with label packaging. Show all posts

Thursday, 9 November 2017

The Right Type Of Shrink Tunnel Conveyor For Your Products


When buying shrink-packaging machinery or upgrading your older equipment, you may be thinking of one of two elements: shrink tunnels or sealers. However, there is another element to consider as well: conveyor.

Which type of shrink tunnel conveyor is right depends on the shape, weight, and size of your product. In this article, we will discuss how to choose the right conveyor for your shrink packaging applications.

Plastic belt conveyors


The conveyors move your products through a packaging line. They can move your products from one type of machinery to another.

This conveyor utilizes different belts along the track. The entire track gets power from a motor. Turning this conveyor on will move your products from one piece of machinery to another.

Conveyors that utilize plastic belts have small interlocked portions, usually made of plastic. Their flexibility allows them to bend when moving on a loop around a track.

The shape of the conveyor depends on the packaging applications being run on that conveyor. Due to their flexibility, plastic conveyors can be moved in various directions.

Stainless steel belt conveyors


If your applications need regular wash downs, you can choose from stainless steel belt conveyors. The reason these are stainless steel conveyors is that they comprise several features made of steel. These features include gears, wash-down motors, rollers, and frames.

The conveyors are used for the packaging of food products. They also help the packaging process of liquids and drugs.

Due to their durability, stainless steel conveyors last much longer than plastic conveyors. Nonetheless, they are more expensive.

Roller conveyors


Roller conveyors consist of rollers instead of belts. These rollers sit on a collection of shafts on a frame. The movement of the product across the conveyor makes the roller spin. It results in the product moving from one end of the conveyor to another.

These conveyors solve the problem of moving products with uneven surfaces. These conveyors are most suitable for packaging and distribution.

Live roller conveyors


Live roller conveyors are a step up from conventional roller conveyors. They consist of powered rollers that push the product across a segment of the packaging line. These conveyors are using several types of packaging processes. These conveyors are most suitable for the distribution of beverage products.

Solid belt conveyors


These are the most common types of conveyor belts. They are usually made of materials such as polyester, rubber, and fabric. Mining operations generally use rubber belts on their conveyors. This way, people at the coal extraction site can manage coal and ore quite easily. Departmental stores also use solid belt conveyors.

Shrink film considerations for conveyors

Regardless of what conveyor type you need, make sure to discuss your requirements with a packaging vendor. The type of conveyor you can use will depend on the type of product you have to package. The formulation of shrink film you employ has a huge say in this regard.

If you are using polyethylene films, you will have to dry it first before it comes in contact with a live roller. Failing to meet this fundamental requirement can result in downtime.

 

Tuesday, 11 June 2013

Designing jewelry Packaging that Sells

Packaging presentation is just as vital as the product inside. This is especially true in the industry involving jewelry, where the first impressions will either make or break the customer base. Branded packaging for jewelry is not just for protection of the items, but also the ultimate extension of your brand identity, and a huge part of the marketing world. 

From suede pouches to luxury boxes, the right packaging material, and the design of such does speak volumes about the care, exclusivity, and the quality of the jewelry that’s there. 


Jewelry Packaging in Retail 

There’s a huge role that jewelry packaging has in retail, rather than just merely housing products. The significance of this is properly underscored by different elements to packaging, such as color, design, and material selection. All of these play a major role in attracting the attention of customers. Along with this, it enhances the appearance of the product, shaping the perception that a consumer has on the brand and making it essential for building strong brand imagery. 



There are variables that can come with the packaging, and they include: 

  • Palettes that are trending in terms of color. Color does provide emotion and association 

  • Imagery, as the tone and the context of the products do enhance the appeal 

  • Materials, as this shows the brand quality and perception 

  • Typography, since this shows the brand personality and ability 

  • Overall design, to help the items stand out on crowded shelves 

  • Printed information that offers details for the product and a story for the brand 

  • Innovation, which involves unique solutions for packaging that sets brands apart, engaging the customers. 

Making Decisions in Store 

You want to make sure that you have customers that are willing and ready to choose your packaging if they see you in store. Over 70% of the decisions are made there, and customers get very overwhelmed when given choices. There are plenty of factors that will influence the decisions, especially familiarity of the brand, the perceptions of the product shaped by design, and even various personal aspects such as culture and lifestyle backgrounds. Attractive, informative packaging does sway customers towards specific brands, creating a critical part of your strategy.

Communication with Customers 

With a lot of competition across various industries, the packaging must be evolved into a communication with your customers directly. Color, imagery, and even typography will not only catch the customer’s eyes, but also convey the ultimate in branding message and values. Direct communication is essential for connections with consumers and should be used accordingly. 

It also impacts the loyalty that’s there too, as good packaging not only shows the image of the brand, but also does help to foster stronger relationships with said customers. First impressions matter, and influence the loyalty and brand recognition, along with the unboxing experience. Thoughtful packaging leaves lasting impressions with the customers you have and enhances the brand loyalty that’s there. 



Shelf appeal and sustainability 

Finally, packaging uniqueness is important in terms of color, texture, and also the shape, contributing to the shelf appeal that’s there. In this day and age, being eco friendly isn’t just a suggestion, it’s necessary, so if you want to attract customers you have to have this. Responsible sourcing does enhance the story you’re giving and appealing to broader audiences. 

Jewelry packaging in the world of retail is so overstated. Ti’s a crucial part of making decisions, recognition of brands, and fostering loyalty. So jewelry brands need to design the packaging that will align with the brand identity and stand out in the market as a competitor.


Thursday, 16 August 2012

Measuring Boxes to Ship

If you're someone who is looking for the correct boxes for products, both in terms of the size, and the branding, it’s vital to ensure that you’re getting the lowest costs possible, and the highest recognition of the brand that you can get. The costs for shipping ultimately depend on the width, the length, and also the box depth that you have. measuring all of this allows for someone to calculate the main amounts, and it offers the shipping amounts and decisions that impact all of this.

If you’re someone who wants to measure boxes, you need to make sure that ultimately, you’re using a box that’s the optimal size for the job.

You want to make sure that you have the length, the height, and the width of the box. Height is also the box depth, so it’s pretty easy to figure out. To start with, get a box, and then measure it from one end to the next on the side that’s the longest. You Have your length once that's calculated. Then of course, you do the same with the shorter areas of the box, and that of course, gives you the width.


Then, you want to measure the height of the box, from the inner part to the nearest part of the top. It’s best that you round up with this, since it offers an accurate measurement, and then, you can from there figure out the correct packaging that’s needed, and whether or not it’s ideal for the product.

You’ll want to, with standard boxes, make sure that you determine the product size based on the nearest inch that you can get. For the sake of simplicity, let’s say that you’ve got some calendars that are sitting there, which measure 9 inches in terms of length, and from there, you have a height that’s 5 inches. They’re also 9 inches wide. 

With that in mind, you want to make sure that you have a box that fits this, but also you don’t want it to be something that you want that’s got too much wiggle room, lest you want this to be crushed. 

Once you’ve figured out the box size, then you can get onto the fun part of this, and you can order it online, and then, they can give you the packaging that you need.



You’ll want to make sure that you get boxes that use the minimal amounts of packaging internally, while still offering the best product protection that you can. For instance, you may go an inch above with the calendars on all sides, in order to offer a little bit of room for void fill or anything.  It’s best if you leave a little bit of room in this case, in the event that you want to add any freebies, or if it requires some void fill.

Remember, you don’t want to make the packaging too small, in the event that it crushes the items, or it causes problems with it fitting.

But on the flip side, you also don’t want to make it too big. If you leave too much room, the items can get jostled, and from there, you can have issues with the possible integrity of the box.


  

You should contact a retailer if you're interested in having boxes that fit the measurements that you need, and if you’ve got any questions, you’ll be able to, with this, get all of them answered as quickly as you can, and you can after all of that, get the boxes that you need, and it offers a better means for you to get everything you need.


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