Designing jewelry Packaging that Sells

Packaging presentation is just as vital as the product inside. This is especially true in the industry involving jewelry, where the first impressions will either make or break the customer base. Branded packaging for jewelry is not just for protection of the items, but also the ultimate extension of your brand identity, and a huge part of the marketing world. 

From suede pouches to luxury boxes, the right packaging material, and the design of such does speak volumes about the care, exclusivity, and the quality of the jewelry that’s there. 

Jewelry Packaging in Retail 

There’s a huge role that jewelry packaging has in retail, rather than just merely housing products. The significance of this is properly underscored by different elements to packaging, such as color, design, and material selection. All of these play a major role in attracting the attention of customers. Along with this, it enhances the appearance of the product, shaping the perception that a consumer has on the brand and making it essential for building strong brand imagery. 

There are variables that can come with the packaging, and they include: 

• Palettes that are trending in terms of color. Color does provide emotion and association 

• Imagery, as the tone and the context of the products do enhance the appeal 

• Materials, as this shows the brand quality and perception 

• Typography, since this shows the brand personality and ability 

• Overall design, to help the items stand out on crowded shelves 

• Printed information that offers details for the product and a story for the brand 

• Innovation, which involves unique solutions for packaging that sets brands apart, engaging the customers. 

Making Decisions in Store 

You want to make sure that you have customers that are willing and ready to choose your packaging if they see you in store. Over 70% of the decisions are made there, and customers get very overwhelmed when given choices. There are plenty of factors that will influence the decisions, especially familiarity of the brand, the perceptions of the product shaped by design, and even various personal aspects such as culture and lifestyle backgrounds. Attractive, informative packaging does sway customers towards specific brands, creating a critical part of your strategy.

Communication with Customers 

With a lot of competition across various industries, the packaging must be evolved into a communication with your customers directly. Color, imagery, and even typography will not only catch the customer’s eyes, but also convey the ultimate in branding message and values. Direct communication is essential for connections with consumers and should be used accordingly. 

It also impacts the loyalty that’s there too, as good packaging not only shows the image of the brand, but also does help to foster stronger relationships with said customers. First impressions matter, and influence the loyalty and brand recognition, along with the unboxing experience. Thoughtful packaging leaves lasting impressions with the customers you have and enhances the brand loyalty that’s there. 

Shelf appeal and sustainability 

Finally, packaging uniqueness is important in terms of color, texture, and also the shape, contributing to the shelf appeal that’s there. In this day and age, being eco friendly isn’t just a suggestion, it’s necessary, so if you want to attract customers you have to have this. Responsible sourcing does enhance the story you’re giving and appealing to broader audiences. 

Jewelry packaging in the world of retail is so overstated. Ti’s a crucial part of making decisions, recognition of brands, and fostering loyalty. So jewelry brands need to design the packaging that will align with the brand identity and stand out in the market as a competitor.

Measuring Boxes to Ship

If you're someone who is looking for the correct boxes for products, both in terms of the size, and the branding, it’s vital to ensure that you’re getting the lowest costs possible, and the highest recognition of the brand that you can get. The costs for shipping ultimately depend on the width, the length, and also the box depth that you have. measuring all of this allows for someone to calculate the main amounts, and it offers the shipping amounts and decisions that impact all of this.

If you’re someone who wants to measure boxes, you need to make sure that ultimately, you’re using a box that’s the optimal size for the job.

You want to make sure that you have the length, the height, and the width of the box. Height is also the box depth, so it’s pretty easy to figure out. To start with, get a box, and then measure it from one end to the next on the side that’s the longest. You Have your length once that's calculated. Then of course, you do the same with the shorter areas of the box, and that of course, gives you the width.

Then, you want to measure the height of the box, from the inner part to the nearest part of the top. It’s best that you round up with this, since it offers an accurate measurement, and then, you can from there figure out the correct packaging that’s needed, and whether or not it’s ideal for the product.

You’ll want to, with standard boxes, make sure that you determine the product size based on the nearest inch that you can get. For the sake of simplicity, let’s say that you’ve got some calendars that are sitting there, which measure 9 inches in terms of length, and from there, you have a height that’s 5 inches. They’re also 9 inches wide. 

With that in mind, you want to make sure that you have a box that fits this, but also you don’t want it to be something that you want that’s got too much wiggle room, lest you want this to be crushed. 

Once you’ve figured out the box size, then you can get onto the fun part of this, and you can order it online, and then, they can give you the packaging that you need.

You’ll want to make sure that you get boxes that use the minimal amounts of packaging internally, while still offering the best product protection that you can. For instance, you may go an inch above with the calendars on all sides, in order to offer a little bit of room for void fill or anything.  It’s best if you leave a little bit of room in this case, in the event that you want to add any freebies, or if it requires some void fill.

Remember, you don’t want to make the packaging too small, in the event that it crushes the items, or it causes problems with it fitting.

But on the flip side, you also don’t want to make it too big. If you leave too much room, the items can get jostled, and from there, you can have issues with the possible integrity of the box.

  

You should contact a retailer if you're interested in having boxes that fit the measurements that you need, and if you’ve got any questions, you’ll be able to, with this, get all of them answered as quickly as you can, and you can after all of that, get the boxes that you need, and it offers a better means for you to get everything you need.