Showing posts with label correct packaging. Show all posts
Showing posts with label correct packaging. Show all posts

Wednesday, 21 May 2014

Where to Buy Shipping boxes

If you’re constantly sending out packages, the right place to find some shipping boxes is the game-changer. Here, we’ll go over where to buy them, so that you as a packaging specialist can make this work. 

Shipping box Needs 

It’s important to know the size and material so that it’s not too big, but not too small that there’s no protection. The material matters too, because certain boxes are stronger than others. 

Cardboard boxes are the ideal choice, since they’re lightweight, adorable, and come in a variety of sizes. They are also very easy to handle and store. 


Corrugated boxes are the next best thing, being strong and durable, and are good for anything from appliances to China sets. There’s also the added benefit of layered protection, offering both shock absorption and cushioning for your needs.   There are also plenty of eco-friendly options for a lot of people to consider. 

Then, there are large shipping boxes which are important for you. They are the best bet, and some of them even come with different custom sizes that are fitting to all of the needs that you have. 

The size does matter, because small boxes will fit all sorts of tiny items, watches, and jewelry. Medium boxes are for toys, kitchenware, even books. Finally, larger boxes are good for bedding, pillows, and bigger electronics., 

Buying Boxes 

There’s a lot of different options for you, but it does boil down to the following: 

  • Online shopping 

  • Buying locally 

  • Custom boxes and specialty boxes 

You shouldn’t just look at the first place, but instead, look at all of the shipping box reasons that you might have, giving you the best packaging solution. 



Buying boxes Online 

The internet is such a convenient place, with so many options just one click away. This even includes boxes! You can buy them right as you’re sipping the morning coffee, offering the beauty of online shopping, and with so many stores ready to help, you should never shy away from this.

There’s also a ton of variety, especially online. You’re not limited to one type, but instead, a bunch of different types. 

There’s some variety that comes with this, and materials that will definitely provide you with so many unique aspects you cannot ignore.   There are also some customized options all available, right there for your needs. 

Tips to choose the right box company 

There’s a few things that you need to bear in mind when choosing box companies. 

First, look at what the customers have to say about this, and read their reviews.   Don’t be afraid to also engage in quality assurance, for the reviews can also give you a feel for the quality and the durability.

Prices that are on there are also easier to compare, with a bunch of budget-friendly options that do better with less research. Keep your eyes peeled for bulk and sales options.   



Finally look at the delivery of this, and see if they deliver to you for one, and also how fast it will be, and any additional shipping costs. 

When choosing online, don’t’ be afraid to as well, look at user-friendly websites with some secure payment options. If they have a good customer service team, that’s even better, so that if you do have issues, you’re not alone in facing all of the stress and frustration. It works out great! 

All of these play a huge part in your overall success as a producer of goods, and the right boxes will make your production even better than it’s been in the past too!


Tuesday, 11 June 2013

Designing jewelry Packaging that Sells

Packaging presentation is just as vital as the product inside. This is especially true in the industry involving jewelry, where the first impressions will either make or break the customer base. Branded packaging for jewelry is not just for protection of the items, but also the ultimate extension of your brand identity, and a huge part of the marketing world. 

From suede pouches to luxury boxes, the right packaging material, and the design of such does speak volumes about the care, exclusivity, and the quality of the jewelry that’s there. 


Jewelry Packaging in Retail 

There’s a huge role that jewelry packaging has in retail, rather than just merely housing products. The significance of this is properly underscored by different elements to packaging, such as color, design, and material selection. All of these play a major role in attracting the attention of customers. Along with this, it enhances the appearance of the product, shaping the perception that a consumer has on the brand and making it essential for building strong brand imagery. 



There are variables that can come with the packaging, and they include: 

  • Palettes that are trending in terms of color. Color does provide emotion and association 

  • Imagery, as the tone and the context of the products do enhance the appeal 

  • Materials, as this shows the brand quality and perception 

  • Typography, since this shows the brand personality and ability 

  • Overall design, to help the items stand out on crowded shelves 

  • Printed information that offers details for the product and a story for the brand 

  • Innovation, which involves unique solutions for packaging that sets brands apart, engaging the customers. 

Making Decisions in Store 

You want to make sure that you have customers that are willing and ready to choose your packaging if they see you in store. Over 70% of the decisions are made there, and customers get very overwhelmed when given choices. There are plenty of factors that will influence the decisions, especially familiarity of the brand, the perceptions of the product shaped by design, and even various personal aspects such as culture and lifestyle backgrounds. Attractive, informative packaging does sway customers towards specific brands, creating a critical part of your strategy.

Communication with Customers 

With a lot of competition across various industries, the packaging must be evolved into a communication with your customers directly. Color, imagery, and even typography will not only catch the customer’s eyes, but also convey the ultimate in branding message and values. Direct communication is essential for connections with consumers and should be used accordingly. 

It also impacts the loyalty that’s there too, as good packaging not only shows the image of the brand, but also does help to foster stronger relationships with said customers. First impressions matter, and influence the loyalty and brand recognition, along with the unboxing experience. Thoughtful packaging leaves lasting impressions with the customers you have and enhances the brand loyalty that’s there. 



Shelf appeal and sustainability 

Finally, packaging uniqueness is important in terms of color, texture, and also the shape, contributing to the shelf appeal that’s there. In this day and age, being eco friendly isn’t just a suggestion, it’s necessary, so if you want to attract customers you have to have this. Responsible sourcing does enhance the story you’re giving and appealing to broader audiences. 

Jewelry packaging in the world of retail is so overstated. Ti’s a crucial part of making decisions, recognition of brands, and fostering loyalty. So jewelry brands need to design the packaging that will align with the brand identity and stand out in the market as a competitor.


Wednesday, 26 September 2012

Bad Packaging and How it Affects the Business

Did you know that packaging experience can affect the business.  There are a lot of people who don’t realize this. but let’s look at examples.  Let’s look at Ea-Nasir, who was a man who built the copper business four millennia ago.  His customer got so frustrated with the wrong copper ore and the delays with shipping that he actually threw the complaint into stone.  He was able to use his right to reject because of the contempt he dealt with.

Did you know that almost four millennia later, this has not changed, especially when it comes to shipping and customer satisfaction.  The right protective packaging makes an amazing first impression, one customers will remember. The bad packaging will not, and it’ll cause complaints. While they won't be directly engraved in stone, you can see the negative reviews directly online, which is actually far worse in this day and age. Over two thirds of customers are swayed by the reviews online, so keep that in mind. 

Protective packaging looks for the correct packaging that fits the needs, so let’s look at just how negative packaging will kill your business. 

It’s not Professional 

Brand loyalty is super important. Customers will return to the brands that they see are giving them what they want. 

That means that if the packaging is bad or not consistent, you’re essentially denying the customers that experience that they want, especially if they know, trust and like you. The too generic packaging is something that’ll do nothing to set you apart from the mind of a customer. 

You want to make sure that you have consistent packaging in order to create the ideal unboxing experience that leaves lasting impressions on customers. You see this with businesses all the time. Take apple for example.  They have a consistent packaging that makes them look very professional. 

Remember that the experience begins not when the person first interacts with the product, but with the packaging. 

You also want to make sure that the packaging shows off the brand and is aesthetic enough to really make the brand shine. Amazon for instance, has shipping boxes that, no matter what fragility or size that’s there, always arrive in a distinctive box that’s branded, or even similar envelopes. They also have some protective packaging within each.

You want protective packaging that’s good for keeping everything uniform, so that consistency happens, and you have customers that are loyal to your needs. 



Ill Fitting Packaging Causes Damage 

Another thing people don’t tell you is that packaging that’s ill fitting will cause damage. 

If it doesn’t fit, the packaging won’t work. This leaves everything perfectly vulnerable to the damage that’s there 

Even items that are durable will suffer from scratches during the items are shipped.  You want to make sure that you have the right items, in order to mitigate complaints that are there.  if they’re not properly protected, you’re going to have a problem.

Make sure that you have them in secure packaging, and use protective items such as bubble bags, bubble wrap, and packing foam in order to protect these items. 



Also pay mind to the bubble wrap size that you use. Some sizes are meant for product wrapping and protection, while others are used specifically to fill in the voids. Make sure that you have the right types of packaging, and you can determine all of this through talking with a manufacturer in order for them to meet the needs that you have, and help you improve your packaging as well. n


How To Get Started In The ECommerce World

There is no doubt that eCommerce is quickly becoming one of the most lucrative and popular forms of business in the last few years. There ar...