Showing posts with label international shipping. Show all posts
Showing posts with label international shipping. Show all posts

Thursday, 13 July 2017

Shipping Supplies Needed For International Shipping

International shipping involves longer transit times. Product safety becomes one of the top concerns in this regard. That is why is extremely crucial to use the best quality packaging supplies to keep the products safe during the entire shipping process.

Using the right packaging supplies becomes an even more critical requirement when you know that your package is susceptible to fall, rattle around, or harsh handling.

In this article, we will discuss some shipping supplies that you can use to ensure the safety of your products during the entire shipping process.

Corrugated boxes

Whether you are a small business or a large enterprise, you will need to use corrugated boxes if your products have to travel through a distance to reach their destination. These boxes provide sturdy packaging to several types of products, including fragile ones.

When using boxes for international shipping, it is crucial to understand the need and method to use appropriately-sized boxes for your products. Increase the size of the box by a few centimeters can add much to the shipping costs, so you have to be careful while selecting corrugated boxes for your products.

Poly mailers


While corrugated boxes can be used for the packaging and shipping of just about anything, you may want to look for other options if your product is not that fragile. Since using corrugated boxes can add much to the shipping costs, you will want to use poly mailers for your less fragile products. These mailers take less space on shipping trucks.

Another way these mailers can help cut down on costs is that they do not require additional shipping supplies. If you have relatively fragile products but you still want to use poly mailers, you can consider using the bubble padding option. Poly mailers with bubble padding provide appropriate cushioning to the packed products during shipping.

Bubble wrap and other cushioning supplies


Bubble wrap is one of the most used packaging supplies. The reason it is popular is its ability to cushion your most fragile products in the best possible way. Nonetheless, you will need to avoid using too much bubble wrap inside your boxes as it can increase the weight of the package, ultimately resulting in an increase in shipping costs.

Packing tape


No matter how well your box is filled with cushioning supplies, if it is not secured well from the outside, your product is exposed to damage. The best way to secure a shipping box is to use packing tape. Make sure to seal the flaps of your cardboard box. It will prevent the inside contents from coming out of the box.

Plastic wrap

When it comes to international shipping, nothing matches the protection provided by plastic wrap. The plastic wrap we are talking about in this article is the stretch wrap that tends to holds your shipment tightly. Whether you have one big box or several small boxes in a shipment, using a stretch wrap can help secure it for the longest possible journey.

There are a lot of other packaging supplies that you can get to secure your international shipments. You may need to discuss your requirements with a packaging vendor.

Tuesday, 11 June 2013

Designing jewelry Packaging that Sells

Packaging presentation is just as vital as the product inside. This is especially true in the industry involving jewelry, where the first impressions will either make or break the customer base. Branded packaging for jewelry is not just for protection of the items, but also the ultimate extension of your brand identity, and a huge part of the marketing world. 

From suede pouches to luxury boxes, the right packaging material, and the design of such does speak volumes about the care, exclusivity, and the quality of the jewelry that’s there. 


Jewelry Packaging in Retail 

There’s a huge role that jewelry packaging has in retail, rather than just merely housing products. The significance of this is properly underscored by different elements to packaging, such as color, design, and material selection. All of these play a major role in attracting the attention of customers. Along with this, it enhances the appearance of the product, shaping the perception that a consumer has on the brand and making it essential for building strong brand imagery. 



There are variables that can come with the packaging, and they include: 

  • Palettes that are trending in terms of color. Color does provide emotion and association 

  • Imagery, as the tone and the context of the products do enhance the appeal 

  • Materials, as this shows the brand quality and perception 

  • Typography, since this shows the brand personality and ability 

  • Overall design, to help the items stand out on crowded shelves 

  • Printed information that offers details for the product and a story for the brand 

  • Innovation, which involves unique solutions for packaging that sets brands apart, engaging the customers. 

Making Decisions in Store 

You want to make sure that you have customers that are willing and ready to choose your packaging if they see you in store. Over 70% of the decisions are made there, and customers get very overwhelmed when given choices. There are plenty of factors that will influence the decisions, especially familiarity of the brand, the perceptions of the product shaped by design, and even various personal aspects such as culture and lifestyle backgrounds. Attractive, informative packaging does sway customers towards specific brands, creating a critical part of your strategy.

Communication with Customers 

With a lot of competition across various industries, the packaging must be evolved into a communication with your customers directly. Color, imagery, and even typography will not only catch the customer’s eyes, but also convey the ultimate in branding message and values. Direct communication is essential for connections with consumers and should be used accordingly. 

It also impacts the loyalty that’s there too, as good packaging not only shows the image of the brand, but also does help to foster stronger relationships with said customers. First impressions matter, and influence the loyalty and brand recognition, along with the unboxing experience. Thoughtful packaging leaves lasting impressions with the customers you have and enhances the brand loyalty that’s there. 



Shelf appeal and sustainability 

Finally, packaging uniqueness is important in terms of color, texture, and also the shape, contributing to the shelf appeal that’s there. In this day and age, being eco friendly isn’t just a suggestion, it’s necessary, so if you want to attract customers you have to have this. Responsible sourcing does enhance the story you’re giving and appealing to broader audiences. 

Jewelry packaging in the world of retail is so overstated. Ti’s a crucial part of making decisions, recognition of brands, and fostering loyalty. So jewelry brands need to design the packaging that will align with the brand identity and stand out in the market as a competitor.


Wednesday, 26 September 2012

Bad Packaging and How it Affects the Business

Did you know that packaging experience can affect the business.  There are a lot of people who don’t realize this. but let’s look at examples.  Let’s look at Ea-Nasir, who was a man who built the copper business four millennia ago.  His customer got so frustrated with the wrong copper ore and the delays with shipping that he actually threw the complaint into stone.  He was able to use his right to reject because of the contempt he dealt with.

Did you know that almost four millennia later, this has not changed, especially when it comes to shipping and customer satisfaction.  The right protective packaging makes an amazing first impression, one customers will remember. The bad packaging will not, and it’ll cause complaints. While they won't be directly engraved in stone, you can see the negative reviews directly online, which is actually far worse in this day and age. Over two thirds of customers are swayed by the reviews online, so keep that in mind. 

Protective packaging looks for the correct packaging that fits the needs, so let’s look at just how negative packaging will kill your business. 

It’s not Professional 

Brand loyalty is super important. Customers will return to the brands that they see are giving them what they want. 

That means that if the packaging is bad or not consistent, you’re essentially denying the customers that experience that they want, especially if they know, trust and like you. The too generic packaging is something that’ll do nothing to set you apart from the mind of a customer. 

You want to make sure that you have consistent packaging in order to create the ideal unboxing experience that leaves lasting impressions on customers. You see this with businesses all the time. Take apple for example.  They have a consistent packaging that makes them look very professional. 

Remember that the experience begins not when the person first interacts with the product, but with the packaging. 

You also want to make sure that the packaging shows off the brand and is aesthetic enough to really make the brand shine. Amazon for instance, has shipping boxes that, no matter what fragility or size that’s there, always arrive in a distinctive box that’s branded, or even similar envelopes. They also have some protective packaging within each.

You want protective packaging that’s good for keeping everything uniform, so that consistency happens, and you have customers that are loyal to your needs. 



Ill Fitting Packaging Causes Damage 

Another thing people don’t tell you is that packaging that’s ill fitting will cause damage. 

If it doesn’t fit, the packaging won’t work. This leaves everything perfectly vulnerable to the damage that’s there 

Even items that are durable will suffer from scratches during the items are shipped.  You want to make sure that you have the right items, in order to mitigate complaints that are there.  if they’re not properly protected, you’re going to have a problem.

Make sure that you have them in secure packaging, and use protective items such as bubble bags, bubble wrap, and packing foam in order to protect these items. 



Also pay mind to the bubble wrap size that you use. Some sizes are meant for product wrapping and protection, while others are used specifically to fill in the voids. Make sure that you have the right types of packaging, and you can determine all of this through talking with a manufacturer in order for them to meet the needs that you have, and help you improve your packaging as well. n


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